La Perla
Luxury Lingerie & Nightwear
Expertly crafted luxury Italian lingerie, nightwear & swimwear.
Our digital marketing strategies led to a 180% increase in total sales over 18 months.
Services
- Strategy + Planning
- Digital Marketing
Website
https://www.laperla.com- Full global eCommerce & strategy
- Developed eCommerce platform and teams in 9 territories and languages including Asia and Americas.
- Rolled out a global digital strategy with a localised implementation by on the ground teams.
- Implemented a single customer view across the business to maximise customer LTV and experience
- In-store omni-channel experience across digital and physical stores
- Developed in-house teams in NYC, London, Bologna and Shanghai with specialist support agencies to grow the business.
